All You Need To Know About Link Building

 A great web page can make or break your business. A concise, clear, attractive website can attract your customers, intrigue them and arrange them to make purchases in a subtle yet convincing manner.

However, simply building a great website is not enough. There is no point in having a snazzy web page if enough people do not visit it. Here comes the importance of search engine optimisation techniques and link building.  Adopting a good SEO strategy can boost the visibility of your webpage, and bring more traffic to the same. This shall ultimately transpire into higher sales and better profits.

Links are extremely important for the search engine optimisation process. Web pages having plenty of relevant links are perceived to be authoritative and usually receive a higher ranking on SERP. Thus any good company which provides search engine optimization services shall agree that the importance of links is undeniable.

What is Meant by Link Building

Link building is a process by which other websites link to pages on your website. The purpose of this process is to boost the visibility of your web page so that it may rank higher on Google and therefore bring more search traffic.

According to Google, companies that offer search engine optimisation services agree that links are one of the three main ranking factors. However, it is important to remember that links are not everything regarding Google rankings. If your page contains a lot of backlinks but is not performing as well as you would want it to be, then try looking into other SEO factors to check what you're doing wrong.

How to Build Links

1.      Manually Adding Links

This process involves the user visiting a website that does not belong to him and manually placing his webpage link on to the said website. This can be achieved through multiple methods. This includes creating a social profile, commenting on popular blogs and guest posts on other websites, and posting links to different forums, question-and-answer sites, and communities. You can also create job search listings to build links to your website.

However, this avenue is deemed the easiest method of building links and therefore is not one of the preferred techniques used by a good search engine optimization company. Hence these links do not add a lot of value to your website and hence do not have a lot of value in the eyes of Google. Sometimes these links may be marked as spam, thus reducing the visibility of your website to a large extent.

 

2.      Reaching Out for Links

 

In this technique, you have to reach out to the owner of another website and give them a solid reason to link to your website. It is good to remember that website owners must receive a thousand requests like this daily. They do not care about you or your website. You have to give them a good reason to do so.

 

Some of the methods that can be listed under this head are as follows:

Guest blogging: you offered to create some useful and engaging content for their website

Testimonials: you upload a piece on your website that gives positive feedback about their service or product

Link exchange: you offer to link them back in return for adding a link to your website

Link building through image credits: you can ask the website you're targeting to credit your web page for the image they used in their piece.

 

3.      Earning Links without Proactively Asking for the Same:

This is probably the most desired method of link building for any website owner. That being said, this technique is one of the toughest. You need to create compelling and unique content on your website that other web page owners link to your page without asking.

 

You cannot hope for this to happen unless the content you provide on your web page is truly outstanding and one of a kind. Creating such engaging content requires a lot of hard work, research, and excellent writing skills.

While building links is extremely important, preserving your hard-earned links cannot be ignored. The advantage it offers to aid your Google search rankings is lost when you lose an important backlink. Therefore, a good SEO strategy must focus on building links and preserving the same to maintain a high SERP visibility.